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JDate uses porno model on ads

The news from Israel is that JDate has been using a porn model in banner ads for its website:

Her name is Hila. She is 22 years old and lives in Tel Aviv. She is very attractive, single, looking for a Jewish husband from a good family, and most important - she is a mouse-click away. This is how the banner persuades you, the Jewish bachelor, to enter the Jewish dating site JDate and find the love of your life.

But Hila in the banner is no other than pornographic model Kari Gold, 18 years old, who lives in Hungary.

I think that the story is pretty ironic, because JDate is an online dating site for religious people, yet here they are featuring a porn model on their ads!

I do have some sympathy for JDate, because it’s pretty common practice to make use of stock photos, which you can buy from a stock photo agency. I’m experimenting with programming a JDate alternative website, and the photos on my website are also stock photos. I have no idea who any of those people are.

But on the other hand, if my company was worth $100 million like JDate is, I think I’d pay to have a photographer take pictures of some real Jewish people rather than risk the embarrassment of discovering that the people on the ads are really porn models.

posted Tuesday, August 31, 2004

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