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Digital cameras & marketing: black, silver or red?

The announcement of a female friendly digital camera in stylish red is a wonderful example of marketing, and it created a funny thread on that website's message boards about how camera companies just don't get it.

The red camera aside, there is a longstanding trend in photography for high end cameras to be black, and lower end cameras to be silver.

There are a bunch of eight megapixel cameras on the market, all of them priced above $800, and all in black, like the $860 Olympus C-8080.

But digital cameras that sell for $500 or less almost all come in silver. Like the Canon A75, a typical silver camera in the Canon line (and a really good choice if you are looking for a $235 camera).

posted Thursday, July 22, 2004